About Urban Forage

We’re open for bottle sales from 4-8 PM on Fridays and 12-4 PM Saturdays, and hold events on a regular basis where you can try our cider by the glass.  Our production facility, bottle shop and event space are located at 3016 East Lake Street, in the heart of the Longfellow neighborhood in the beautiful city of Minneapolis.

We use crowdsourced fruit, flowers and honey as well as locally sourced fresh juice, to produce top quality hard cider, honey mead and fruit wines. By the beginning of 2017, we’ll add a taproom for your enjoyment.

Cider, wine and mead have been made for millennia without the use of a chemistry set. Our goal is to make wines and ciders using no chemicals if possible and with minimal processing.  We pasteurize our products instead of dosing them with additives.  The cider and wine that we have for sale depends on the season and on how fast our limited inventory is selling.  Check the ‘Our Products’ page to see what we currently have in stock.

At the moment, our Semisweet Sparkling Cider is for sale at select liquor stores in Minneapolis and St. Paul.  Others are for sale only at our location at 3016 East Lake Street in Minneapolis on Fridays and Saturdays.

The Owners

Urban Forage Owners Jeff and Gita

One of Jeff’s earliest memories is of his dad’s two five-gallon carboys that sat underneath the staircase in the basement. Full of a rhubarb wine that was amber in color, it mesmerized the young boy. Once off to college at the University of Minnesota, Jeff “borrowed” his dad’s book on winemaking and made one of his first batches using mulberries “because they were free for the taking everywhere you looked” and a 5-gallon bucket snapped up before it hit the trash at the cafeteria. It’s a resourcefulness that Jeff has never outgrown.

As a board member of his neighborhood council, five years ago Jeff led the effort to start an organic community garden and remained as its lead coordinator for two years as the fledgling organization got off the ground. Before that, Jeff helped start the Eastside Food Co-op. So our landscape-architect-by-day has a long history of organizing around local food and sustainability issues. It was only a matter of time before Jeff’s 20 years of experience making wine would be incorporated into this passion.

Gita loves her job as a Public Health Nurse. A native of the beautiful nation of Nepal, she brings a taste for the spicy to the Urban Forage line of products. In addition to contributing to recipe development, Gita is a brilliant numbers cruncher and keeps tabs on the business side of winemaking. Happy to roll up her sleeves to put in time at the apple grinder or gleaning fruit, she considers “the work” to be some of the best quality time she spends with her family. She’s also an unabashed promoter. If it looks like you can’t get to harvesting the apples on your tree, don’t be surprised to see Gita knocking on your door with an offer you can’t refuse!

This February, Jeff and Gita Zeitler  celebrated their 10-year wedding anniversary with their two kids who are developing a love for organic gardening and foraging alongside their parents. The family lives in the Merriam Park neighborhood of St. Paul, just over the bridge from their business in Minneapolis.